From the fictional filmography of James O. Incandenza, page 988:

Cage III–Free Show. B.S. Latrodectus Mactans Productions/Infernatron Animation Concepts, Canada. Cosgrove Watt, P. A. Heaven, Everard Maynell, Pam Heath; partial animation; 35 mm.; 65 minutes; black and white; sound. The figure of Death (Heath) presides over the front entrance of a carnival sideshow whose spectators watch performers undergo unspeakable degradations so grotesquely compelling that the spectators’ eyes become larger and larger until the spectators themselves are transformed into gigantic eyeballs in chairs, while on the other side of the sideshow tent the figure of Life (Heaven) uses a megaphone to invite fairgoers to an exhibition in which, if the fairgoers consent to undergo unspeakable degradations, they can witness ordinary persons gradually turn into gigantic eyeballs. INTERLACE TELENT FEATURE CARTRIDGE #357-65-65

Posting an Infinite Jest excerpt to your blog is absurdly pretentious, I know. It’s worth it to have the quote close at hand. Somehow, it’s been coming up a lot lately.